Essentials of business communication / Mary Ellen Guffey, Dana Loewy.
By: Guffey, Mary Ellen.
Contributor(s): Loewy, Dana.
Boston, Massachusetts, USA : Cengage Learning Inc., 2023Edition: 12th edition.Description: xvi, 491, various unnumbered pages : colored illustrations ; 28 cm.ISBN: 9780357714973 (pbk).Subject(s): Business communication | Business writingDDC classification: 808.06665 G93| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | GC 808.06665 G93 2023 (Browse shelf) | Available | HNU003040 |
Previous edition: 2019.
Includes index.
Part 1: BUSINESS COMMUNICATION IN THE INFORMATION AGE.1. Thriving in a Digital, Social, and Mobile Workplace.Part 2: THE WRITING PROCESS IN THE DIGITAL ERA.2. Planning Business Messages.3. Organizing and Drafting Business Messages.4. Revising Business Messages.Part 3: WORKPLACE COMMUNICATION.5. Short Workplace Messages and Digital Media.6. Positive and Neutral Messages.7. Bad-News Messages.8. Persuasive Messages.Part 4: BUSINESS REPORTS AND PROPOSALS-BEST PRACTICES.9. Informal Reports.10. Proposals and Formal Reports.Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.12. Business Presentations.Part 6: EMPLOYMENT COMMUNICATION.13. The Job Search, Resumes, and Cover Messages.14. Interviewing and Following Up.Appendix A: Message Formats.Appendix B: Documentation Formats.Appendix C: Correction Symbols and Proofreading Marks.Appendix D: Grammar/Mechanics Handbook With Review Exercises (Including Confusing Words and 160 Frequently Misspelled Words).Glossary (Available within MindTap).Index.
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
Text in English
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