A focal press book.

Includes bibliographical references and index.

Introduction: A dialogue on the theory and practice of motion design - R. Brian Stone Part 1: Theoretical PerspectivesSection 1: Interdisciplinary Influences and Origins Liberating Words from the Printed Page - Dan BoyarskiThe Evolution of the Motion Graphic Design Discipline Seen Through Its Definitions Over Time - Clarisa E. CarubinMotion in Graphic Design: An Interdisciplinary Teaching Approach - Camila Afanador-LlachRe-framing Design: Form, Meaning and Media - Jennifer Bernstein Section 2: Communication Theory Figures of Speech Applied to Motion Design - Bruno RibeiroOn the Semiotics of Title Sequences: Three Modes of Text-Image Composition - Michael BetancourtTowards the Cumulative Effect of Expository Motion Graphics: How Visual Explanations Resonate with Audiences - Spencer Barnes Section 3: Science and Perception Motion Attracts Attention - Elaine FroehlichA conversation with Daniel Alenquer, Playerium Part 2: Practice & ApplicationSection 1: Brand Building and Identities A conversation with Guy Wolstenholme and Jon Hewitt, Moving BrandsIdentities in Motion: Logo Introductions as Brand-Building Narratives - David PeacockA conversation with Jakob Trollback, Trollback+Company Section 2: Interface and Interaction Design Navigating VOX/UI: The Integration of Motion in a Voice-Controlled Information System - Andre MurnieksA conversation with Jeff Arnold, Microsoft Energetic Alpha: A Design Continuum Created Through Collaboration - Gretchen C. Rinnert, Aoife Mooney, and Marianne Martens Section 3: Narrative and Storytelling A conversation with Kyle Cooper, Prologue Films The Blurry Intersection of Illustration and Motion Design - Adam OsgoodA conversation with Karin Fong, Imaginary Forces Section 4: Space and Environment Motion Design in the Context of Place - Cotter Christian and Catherine NormoyleMotion Design and its Impact on Audiences - from Theory to Practice - Christina Lyons Section 5: Experimental Visualizations & New Applications Fragmented Motion: Split-Screen and Asynchronous Video - Steven HoskinsA conversation with Isabel Meirelles, author of Design for Information A conversation with Matt Pasternack, InfoMotion Section 6: Educating Motion Designers Notes on Education - R. Brian StoneTeaching Motion Literacy through Music Visualization - Heather ShawConversations on Educating Motion DesignersKyle Cooper Daniel Alenquer Karin Fong Guy Wolstenholme and Jon Hewitt Isabel Meirelles Jakob Trollback Index

"This collection offers an expansive, multiplatform exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice. Spanning interaction design, product interfaces, kinetic data visualizations, typography, TV and film title design, brand building, narrative storytelling, history, exhibits and environments, editors R. Brian Stone and Leah Wahlin offer an interdisciplinary range of academic essays and professional interviews that together form a dialogue between motion design theory and professional practice. Written for both those critically engaged with motion design as well as those working or aspiring to work professionally in the field, the book features a range of international contributors and interviews with some of the best-known designers in the field, including Kyle Cooper, Karin Fong, and Daniel Alenquer. The Theory and Practice of Motion Design seeks to illuminate the diverse, interdisciplinary field of motion design by offering a structured examination of how motion design has evolved, what forces define our current understanding and implementation of motion design, and how we can plan for and imagine the future of motion design as it unfolds."-- Provided by publisher.

College of Arts and Sciences Bachelor of Arts in Communication

Text in English