Normal view MARC view ISBD view

Digital marketing : strategic planning & integration / Annmarie Hanlon.

By: Hanlon, Annmarie.
Publisher: Thousand Oaks, CA : SAGE Publications, ©2019Edition: 1st edition.Description: xii, 395 pages : colored illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781526426673 (pbk. : alk. paper).Subject(s): Internet marketing | Marketing. -- Management | Business and ManagementDDC classification: 381.142 H19
Contents:
Digital marketing essentials -- Digital marketing tools -- Digital marketing strategy and planning
Summary: "An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered; digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks; ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor's guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing."--Amazon
Item type Current location Collection Call number Status Date due Barcode
Books Books College Library
General Circulation Section
GC GC 381.142 H19 2019 (Browse shelf) Available HNU002599
Browsing College Library Shelves , Shelving location: General Circulation Section , Collection code: GC Close shelf browser
GC 381 H91 2018 Marketing : GC 381 K45 2019 Marketing / GC 381 P42 2019 Essentials of marketing : GC 381.142 H19 2019 Digital marketing : GC 381.142 Is2 2021 Social media for small business : GC 381.142 L36 2021 E-commerce 2020-2021 : GC 381.142 M45 2022 Digital marketing /

Includes bibliographical references and index.

Digital marketing essentials --
Digital marketing tools --
Digital marketing strategy and planning

"An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered; digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks; ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor's guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing."--Amazon

College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management

Text in English

There are no comments for this item.

Log in to your account to post a comment.