Essentials of marketing : a marketing strategy planning approach / William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy.
By: Perreault Jr., William D [author.]
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Contributor(s): Cannon, Joseph P [author.] | McCarthy, E. Jerome [author.].
New York, NY, USA : McGraw-Hill Education, ©2019Edition: 16th edition.Description: xxxi, 736 pages : colored illustrations ; 27 cm.Content type: text ISBN: 9781260092127 (pbk).Subject(s): Marketing | SellingDDC classification: 381 P42 2019 Other classification: CBA | Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | GC 381 P42 2019 (Browse shelf) | Available | 84386 |
Browsing College Library Shelves , Shelving location: General Circulation Section , Collection code: GC Close shelf browser
| GC 381 H91 2018 Marketing : | GC 381 H91 2018 Marketing : | GC 381 K45 2019 Marketing / | GC 381 P42 2019 Essentials of marketing : | GC 381.142 H19 2019 Digital marketing : | GC 381.142 Is2 2021 Social media for small business : | GC 381.142 L36 2021 E-commerce 2020-2021 : |
Includes bibliographical references and index.
1. Marketing's Value to Consumers, Firms, and Society 2. Marketing Strategy Planning 3. Evaluating Opportunities in the Changing Market Environment 4. Focusing Marketing Strategy with Segmentation and Positioning 5. Final Consumers and Their Buying Behavior 6. Business and Organizational Customers and Their Buying Behavior 7. Improving Decisions with Marketing Information 8. Elements of Product Planning for Goods and Services 9. Product Management and New-Product Development 10. Place and Development of Channel Systems 11. Distribution Customer Service and Logistics 12. Retailers, Wholesalers, and Their Strategy Planning 13. Promotion-Introduction to Integrated Marketing Communications 14. Personal Selling and Customer Service 15. Advertising and Sales Promotion 16. Publicity: Promotion Using Earned Media, Owned Media, and Social Media 17. Pricing Objectives and Policies 18. Price Setting in the Business World 19. Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges Appendix A Economics Fundamentals Appendix B Marketing Arithmetic Appendix C Career Planning in Marketing Appendix D Hillside Veterinary Clinic Marketing Plan
College of Business and Accountancy Marketing Management
Text in English
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