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Media today : mass communication in a converging world / Joseph Turow, University of Pennsylvania.

By: Turow, Joseph [author.].
New York, NY, USA : Routledge, ©2017Edition: 6th edition.Description: xxiii, 445 pages : illustrations (chiefly color) ; 28 cm.Content type: text ISBN: 9781138928459 (hardback).Subject(s): Mass mediaAdditional physical formats: Online version:: Media todayDDC classification: 302.23 T86 2017 Other classification: CAS
Contents:
I. The Nature and Business of Media 1. Understanding Mass Media, Convergence, and the Importance of Media Literacy 2. Making Sense of Research on Media Effects and Media Culture 3. The Business of Media 4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications 5. Understanding Controls on Media Content: Government Regulation, Self-Regulation, and Ethics II. The Media Industries 6. The Internet Industry 7. The Book Industry 8. The Newspaper Industry 9. The Magazine Industry 10. The Recording Industry 11. The Radio Industry 12. The Movie Industry 13. The Television Industry 14. The Video Game Industry
Summary: Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Item type Current location Collection Call number Status Date due Barcode
Books Books College Library
General Circulation Section 		GC GC 302.23 T86 2017 (Browse shelf) Available 84366

Includes bibliographical references (pages 425-430) and index.

I. The Nature and Business of Media 1. Understanding Mass Media, Convergence, and the Importance of Media Literacy 2. Making Sense of Research on Media Effects and Media Culture 3. The Business of Media 4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications 5. Understanding Controls on Media Content: Government Regulation, Self-Regulation, and Ethics II. The Media Industries 6. The Internet Industry 7. The Book Industry 8. The Newspaper Industry 9. The Magazine Industry 10. The Recording Industry 11. The Radio Industry 12. The Movie Industry 13. The Television Industry 14. The Video Game Industry

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

College of Arts and Sciences Bachelor of Arts in Communication

Text in English

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