First edition published 2010.

Includes bibliographical references and index.

Part I: Key concepts and theoretical frames: 1. 'Definitions,' methods and applications: Characterising ethnography ; Reflexivity ; Intersubjectivity ; Methods ; Practical and conceptual origins ; Applications and ethics -- 2. Ethnographic fields: home and away: Making place: what is an ethnographic field? ; Some favourite fields ; Ethnography at home ; Multisited and un-sited ethnography. -- Part II: Doing ethnography: 3. Talking to people: negotiations, conversations and interviews: Negotiation ; Conversation ; Interviewing -- 4. Being with people: participation: Immersion ethnography ; Step-in-step-out ethnography ; Embodiment and the ethnographer ; The ethical participant -- 5. Looking at people: observations and images: The ethnographic gaze ; The systematic eye ; Visual ethnography ; Seeing is believing. -- Part III: Inscription: 6. Description: writing 'down' fieldnotes: Writing 'down' ; The systematic hand ; What goes into notebooks ; Fieldnotes in applied ethnographic settings -- 7. Analysis to interpretation: writing 'out' data: Organising primary data ; Organising secondary data ; Writing 'out' data -- 8. Interpretation to story: writing 'up' ethnography: The storied reality ; Author and audience ; Writing as the continuation of interpretation ; Structure in an ethnographic story ; Style in ethnographic writing. -- Part IV: Expanding ethnography: 9. Conclusion: ethnographic horizons: Review ; Cyber ethnography ; Non-human ethnography.

This work is an introductory guidebook to the methods and applications of doing fieldwork in real-world settings. It discusses the future of ethnography, explores how we understand identity, and sets out the role of technology in a global, networked society. Driven by classic and anecdotal case studies, this new Second Edition highlights the challenges introduced by the ethnographers' own interests, biases and ideologies, and demonstrates the importance of methodological reflexivity. Addressing both the why and how questions of doing ethnography well, author Raymond Madden demonstrates how both theory and practice can work together to produce insights into the human condition. Filled with advice for applying ethnographic principles in the field, this fully updated text will give researchers across social sciences everything they need to walk a mile in someone else's shoes.

College of Arts and Sciences Bachelor of Arts in Communication

Text in English