Designing and managing a research project : a business student's guide / Michael Jay Polonsky, Deakin University, Australia, David S. Waller, University of Technology, Sydney, Australia.
By: Polonsky, Michael J [author.].
Contributor(s): Waller, David S [author.].
Publisher: Los Angeles, California, USA : SAGE Publications Inc., ©2019Edition: Fourth Edition.Description: xiii, 345 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781544316468 (pbk. : alk. paper).Subject(s): Business -- Research -- MethodologyDDC classification: 650.072 P76 2019| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | GC 650.072 P76 2019 (Browse shelf) | Checked out | 12/19/2024 | HNU001931 |
Revised edition of the authors' Designing and managing a research project, [2015]
Includes bibliographical references and index.
The foundations --
Introduction --
Choosing a topic --
The role of the supervisor --
Group work, group dynamics and the role of conflict --
Ethical considerations --
Undertaking the research --
Planning the research project --
Literature review --
Data gathering --
Qualitative data collection and issues in analysis --
Quantitative data analysis --
Communicating the results --
Presenting the results --
Identifying the implications and establishing recommendations --
Writing the report --
Oral presentations --
Concluding remarks --
About the authors --
Index.
Designing and Managing a Research Project: A Business Student's Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on "High Performance Shoes" with supporting materials and data. - From publisher.
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management
Text in English
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