Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
By: Peter, J. Paul.
Contributor(s): Olson, Jerry C. (Jerry Corrie).
Series: McGraw-Hill/Irwin series in marketing. Boston : McGraw-Hill, c2002Edition: 6th ed.Description: xxvi, 582 p. ill. (some col.).ISBN: 0072410647 (alk. paper).Subject(s): Consumer behavior | MarketingDDC classification: 658.8342/P44 Other classification: Grad Online resources: Publisher description | Table of contents| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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College Library General Circulation Section | GC | Grad. 658.8342/P44 (Browse shelf) | Available | 67073 |
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| Grad. 658.827/In2 Living the brand : | Grad. 658.827/T24 Advanced brand management : | Grad. 658.83/H12 Marketing research : | Grad. 658.8342/P44 Consumer behavior and marketing strategy / | Grad. 658.8342/P44 Consumer behavior and marketing strategy / | Grad. 658.8342/P44 Consumer behavior and marketing strategy / | Grad. 658.84/M72 Now or never : |
Includes bibliographical references and index.
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