Holy Name University Library

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Mass communication : living in a media world / Ralph E. Hanson.

By: Hanson, Ralph E [author.].
Thousand Oaks, California, USA : SAGE Publications Inc., ©2016Edition: Fifth edition.Description: xvi, 458 pages : some colored illustrations ; 28 cm.Content type: text. ISBN: 9781483344751 (pbk); 1483344754 (pbk. : acidfree paper).Subject(s): Mass media | CommunicationDDC classification: 302.23/H19 Other classification: CAS
Contents:
Part 1. Introduction to the media. Living in a media world ; Mass communication effects: how society and media interact ; The media business: consolidation, globalization, and the long tail -- Part 2. Print media. Books: the birth of the mass media ; Magazines: the power of words and images ; Newspapers & the news: reflection of a democratic society -- Part 3. Electronic media. Audio: music and talk across media ; Movies: mass producing entertainment ; Television: broadcast and beyond ; The Internet: mass communication gets personal -- Part 4. Strategic communication. Advertising: selling a message ; Public relations: interactions, relationships, and the news -- Part 5. Regulation and control of the media. Media law: free speech and fairness ; Media ethics: truthfulness, fairness, and standards of decency ; Global media: communication around the world.
Summary: A new edition of this lively, student focused introduction to mass media, mass communication and media literacy. Full colour, highly pedagogical and supported by a companion website.
Item type Current location Call number Status Date due Barcode
Books Books College Library
General Reference Section 		CAS 302.23/H19 (Browse shelf) Available 83914

Publication date from publisher's website.

Previous edition: Los Angeles : CQ Press, ©2014.

Includes bibliographical references and index.

Part 1. Introduction to the media. Living in a media world ; Mass communication effects: how society and media interact ; The media business: consolidation, globalization, and the long tail -- Part 2. Print media. Books: the birth of the mass media ; Magazines: the power of words and images ; Newspapers & the news: reflection of a democratic society -- Part 3. Electronic media. Audio: music and talk across media ; Movies: mass producing entertainment ; Television: broadcast and beyond ; The Internet: mass communication gets personal -- Part 4. Strategic communication. Advertising: selling a message ; Public relations: interactions, relationships, and the news -- Part 5. Regulation and control of the media. Media law: free speech and fairness ; Media ethics: truthfulness, fairness, and standards of decency ; Global media: communication around the world.

A new edition of this lively, student focused introduction to mass media, mass communication and media literacy. Full colour, highly pedagogical and supported by a companion website.

In English.

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