Managerial economics : applications, strategy and tactics / James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris.
By: Mcguigan, James R [author.]
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Contributor(s): Moyer, R. Charles | Harris, Frederick H. deB.
Boston, Massachusetts, USA : Cengage Learning, ©2017Edition: 14th edition.Description: xxiv, 689, (64) pages : illustrations ; 27 cm.Content type: text. ISBN: 1305506383; 9781305506381 (hbk).Subject(s): Managerial economics | Managerial economics -- Problems, exercises, etcDDC classification: 338.068/M17 Other classification: CBA | Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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College Library General Reference Section | CBA 338.068/M17 (Browse shelf) | c.1 | Available | 83905 | |
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Books
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College Library General Reference Section | CBA 338.068/M17 (Browse shelf) | c.2 | Available | 84047 |
Browsing College Library Shelves , Shelving location: General Reference Section Close shelf browser
| CBA 338.04/B61 Entrepreneurship : process and management/ | CBA 338.04/Es74 Essentials of entrepreneurship. | CBA 338.068/H61 Managerial economics / | CBA 338.068/M17 Managerial economics : | CBA 338.068/M17 Managerial economics : | CBA 338.19/A77 Food production operations / | CBA 338.4764795/F73 Food and beverage services / |
Includes index.
Preface.About the Authors.PART I: INTRODUCTION.1. Introduction and Goals of the Firm.2. Fundamental Economic Concepts.PART II: DEMAND AND FORECASTING.3. Demand Analysis.4. Estimating Demand.5. Business and Economic Forecasting.6. Managing in the Global Economy.PART III: PRODUCTION AND COST.7. Production Economics.7B. Production Economics of Renewable and Exhaustible Natural Resources.8. Cost Analysis.9. Applications of Cost Theory.PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.10. Prices, Output, and Strategy: Pure and Monopolistic Competition.11. Price and Output Determination: Monopoly and Dominant Firms.12. Price and Output Determination: Oligopoly.13. Best-Practice Tactics: Game Theory.13A. Entry Deterrence and Accommodation Games.14. Pricing Techniques and Analysis.PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION.15. Contracting, Governance, and Organizational Form.15A. Auction Design and Information Economics.16. Government Regulation.17. Long-Term Investment Analysis.Appendices.A. The Time Value of Money.B. Tables.C. Differential Calculus Techniques in Management.D. Check Answers to Selected End-of-Chapter Exercises.Glossary.Index.Notes.Web Appendices.
Text in English.
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