Practical tourism research / by Stephen L.J. Smith, University of Guelph, Canada.
By: Smith, Stephen L. J [author.]
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Series: CABI tourism texts.Wallingford, Oxfordshire, UK ; Boston, MA, USA : CABI, ©2017Edition: Second edition.Description: xv, 268 pages ; 25 cm.Content type: text. ISBN: 9781780648873 (pbk. : alk. paper).Subject(s): Tourism -- Research -- MethodologyAdditional physical formats: Online version:: Practical tourism researchDDC classification: 338.4791072/Sm51 Other classification: CBA | Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Library General Reference Section | CBA 338.4791072/Sm51 (Browse shelf) | Available | 83856 |
Includes bibliographical references and index.
-: Preface1: The Nature of Tourism Research2: Planning a Research Project3: Questionnaire Design and Delivery4: Selecting a Sample5: How to Conduct Personal Interviews and Focus Groups6: Indices and Scales7: Case Studies8: Content Analysis9: Netnography10: Research Reports and Presentations
Training in research methods is increasingly important for students of tourism, so this book covers everything a student needs to know. Full of practical advice, it uses real-world examples and focus boxes to help train the next generation of researchers, covering questionnaire design, sample selection, analytical tools and more.
In English.
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