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Strategic management : concepts and cases : a competitive advantage approach / Fred R. David, Francis Marion University, Florence, South Carolina, Forest R. David, Strategic Planning Consultant.

By: David, Fred R.
Contributor(s): David, Forest R.
Singapore : Pearson Education South Asia Pte Ltd. ©2017Edition: Sixteenth edition.Description: xxxiii, 651 pages : illustrations ; 28 cm.Content type: text. ISBN: 9789813130784 (pbk).Other title: Strategic management : concepts and cases.Subject(s): Strategic planning | Strategic planning -- Case studiesDDC classification: 658.4012 D28 2017 Other classification: CBA
Item type Current location Collection Call number Copy number Status Date due Barcode
Reserve Books Reserve Books College Library
Reserve Section
GC GC 658.4012 D28 2017 (Browse shelf) c.1 Available 83577
Reserve Books Reserve Books College Library
General Circulation Section
GC GC 658.4012 D28 2017 (Browse shelf) c.2 Available HNU003019

"Special price edition."--Back cover. "Original edition, entitled Strategic management : concepts and cases, 16th edition, 9780134167848 by Fred R. David and Forest R. David, published by Pearson Education, Inc., Copyright © 2017 Pearson Education, Inc."--Title page verso. "For use in the Republic of the Philippines only."--Back cover.

Includes bibliographical references and index.

College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management

In English.

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