Normal view MARC view ISBD view

Entrepreneurship / Robert D. Hisrich; Michael P. Peters; Dean A. Shepherd.

By: Hisrich, Robert D.
Contributor(s): Peters, Michael P | Shepherd, Dean A.
New York, NY, USA : McGraw-Hill Education, ©2017Edition: Tenth edition.Description: xxi, 580 pages : illustrations ; 26 cm.Content type: text. ISBN: 9781259255427.Subject(s): Entrepreneurship | New business enterprises | Business planning | Business enterprises -- Finance | Success in businessDDC classification: 658.421/H62 Other classification: CBA
Contents:
Part I: The Entrepreneurial Perspective1. Entrepreneurship and the Entrepreneurial Mind-Set2. Entrepreneurial Intentions and Corporate Entrepreneurship3. Entrepreneurial Strategy: Generating and Exploiting New Entries Part II: From Idea to Opportunity4. Creativity and the Business Idea5. Identifying and Analyzing Domestic and International Opportunities6. Intellectual Property and Other Legal Issues for the Entrepreneur Part III: From the Opportunity to the Business Plan7. The Business Plan: Creating and Starting the Venture8. The Marketing Plan9. The Organizational Plan10. The Financial Plan Part IV: From the Business Plan to Funding the Venture11. Sources of Capital12. Informal Risk Capital, Venture Capital, and Going Public Part V: From Funding the Venture to Launching, Growing and Ending the New Venture13. Strategies for Growth and Managing the Implication of Growth14. Accessing Resources for Growth from External Sources15. Succession Planning and Strategies for Harvesting and Ending the Venture Part VI: Cases Case 1 Turner Test Prep Co. Case 2 Jim Boothe, Inventor Case 3 A. Monroe Lock and Security Systems Case 4 Beijing Sammies </FONT>Case 5 Intelligent Leisure Solutions Case 6 The Beach Carrier Case 7 Gourmet To Go Case 8A Intervela D.O.O. Koper-Victory Sailmakers, Part A Case 8B Intervela Victory Sailmakers, Part B Case 9 The Gril-Kleen Corporation Case 10 Masi Technology Case 11 Neomed Technologies Case 12 Mayu LLC Case 13 Nature Bros. Ltd.Case 14 Amy's Bread Case 15 Supply Dynamics Case 16 Datavantage Corporation Case 17 Tire Valet: A Mobile Tire Company
Summary: Designed to clearly instruct students on the process of formulating, planning, and implementing a new venture, this book exposes students to detailed descriptions of 'how to' embark on a new venture in a logical manner. It addresses the dynamics of today's entrepreneurial challenges, and balances the line between modern theory and practice.
Item type Current location Call number Status Date due Barcode
Books Books College Library
General Reference Section
CBA 658.421/H62 (Browse shelf) Available 83150

Includes bibliographical references and index.

Part I: The Entrepreneurial Perspective1. Entrepreneurship and the Entrepreneurial Mind-Set2. Entrepreneurial Intentions and Corporate Entrepreneurship3. Entrepreneurial Strategy: Generating and Exploiting New Entries Part II: From Idea to Opportunity4. Creativity and the Business Idea5. Identifying and Analyzing Domestic and International Opportunities6. Intellectual Property and Other Legal Issues for the Entrepreneur Part III: From the Opportunity to the Business Plan7. The Business Plan: Creating and Starting the Venture8. The Marketing Plan9. The Organizational Plan10. The Financial Plan Part IV: From the Business Plan to Funding the Venture11. Sources of Capital12. Informal Risk Capital, Venture Capital, and Going Public Part V: From Funding the Venture to Launching, Growing and Ending the New Venture13. Strategies for Growth and Managing the Implication of Growth14. Accessing Resources for Growth from External Sources15. Succession Planning and Strategies for Harvesting and Ending the Venture Part VI: Cases Case 1 Turner Test Prep Co. Case 2 Jim Boothe, Inventor Case 3 A. Monroe Lock and Security Systems Case 4 Beijing Sammies </FONT>Case 5 Intelligent Leisure Solutions Case 6 The Beach Carrier Case 7 Gourmet To Go Case 8A Intervela D.O.O. Koper-Victory Sailmakers, Part A Case 8B Intervela Victory Sailmakers, Part B Case 9 The Gril-Kleen Corporation Case 10 Masi Technology Case 11 Neomed Technologies Case 12 Mayu LLC Case 13 Nature Bros. Ltd.Case 14 Amy's Bread Case 15 Supply Dynamics Case 16 Datavantage Corporation Case 17 Tire Valet: A Mobile Tire Company

Designed to clearly instruct students on the process of formulating, planning, and implementing a new venture, this book exposes students to detailed descriptions of 'how to' embark on a new venture in a logical manner. It addresses the dynamics of today's entrepreneurial challenges, and balances the line between modern theory and practice.

There are no comments for this item.

Log in to your account to post a comment.