Marketing : C. Shane Hunt, Arkansas State University, John E. Mello, Arkansas State University, George D. Deitz, University of Memphis. because everyone is a marketer /
By: Hunt, C. Shane
.
Contributor(s): Mello, John E | Deitz, George D.
New York, NY, USA : McGraw-Hill Education, ©2018Edition: Second edition.Description: xl, 600 pages : colored illustrations ; 28 cm.Content type: text. ISBN: 9781259921742 (pbk).Subject(s): MarketingDDC classification: 381 H91 2018 Other classification: CBA | Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
College Library General Circulation Section | GC | GC 381 H91 2018 (Browse shelf) | c.1 | Available | 83146 | |
|
Books
|
College Library General Circulation Section | GC | GC 381 H91 2018 (Browse shelf) | c.2 | Available | HNU001255 |
Browsing College Library Shelves , Shelving location: General Circulation Section , Collection code: GC Close shelf browser
| No cover image available | No cover image available | |||||||
| GC 379.155 Si48 School Censorship 21st in the Century: A Guide for Teachers and School Library Media Specialists/ | GC 380.1 D36 e-Business & e-Commerce: How To Program/ | GC 381 H91 2018 Marketing : | GC 381 H91 2018 Marketing : | GC 381 K45 2019 Marketing / | GC 381 P42 2019 Essentials of marketing : | GC 381.142 H19 2019 Digital marketing : |
Includes index.
Part 1: Marketing In The Twenty-First CenturyChapter 1: Why Marketing Matters to YouChapter 2: Strategic PlanningChapter 3: The Global EnvironmentPart 2: Understanding Your CustomerChapter 4: Consumer BehaviorChapter 5: Marketing ResearchChapter 6: Product DevelopmentChapter 7: Segmentation, Targeting, and PositioningPart 3: Reaching Your CustomerChapter 8: Promotional StrategiesChapter 9: Supply Chain and Logistics ManagementChapter 10: PricingChapter 11: RetailingChapter 12: Personal SellingChapter 13: Digital & Social Media MarketingPart 4: Responding To Your CustomerChapter 14: Customer Relationship ManagementChapter 15: BrandingChapter 16: Social Responsibility and Sustainability
Emphasizing the universal importance of marketing, not only because students (especially non-marketing majors) want to know "Why does this course matter to me?" but also because everyone is a marketer. This book can help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.
College of Arts and Sciences Graduate Studies Marketing Management
Text in English
There are no comments for this item.