Advertising / William F. Arens, David H. Schaefer, Michael Weigold.
By: Arens, William F.
Contributor(s): Schaefer, David H | Weigold, Michael F.
New York: McGraw-Hill Irwin, c2012Description: xiii, 498 p. : col. ill. ; 28 cm.ISBN: 9780078028915; 0078028914.Other title: M: advertising [Cover title].Subject(s): AdvertisingDDC classification: 659.1/Ar33 Other classification: CBA Online resources: Publisher description | Table of contents only| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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College Library General Circulation Section | GC | CBA 659.1/Ar33 (Browse shelf) | Available | 77994 |
Includes bibliographical references (p. 458-473) and indexes.
College of Business and Accountancy
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