First edition published in 2012.

Includes bibliographical references and index.

PART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT Chapter 1: Understanding International Events -- Nicole Ferdinand, Stephen J. Shaw and Emelie Forsberg Chapter 2: The International Events Environment -- Nicole Ferdinand, Simone Wesner and Yi-Fang Wang PART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE Chapter 3: Event Design -- Nazia Ali, Nicole Ferdinand and Michael Chidzey Chapter 4: Managing Event Projects -- Nigel L. Williams Chapter 5: Building an Events Team -- Bruce Johnson Chapter 6: Event Marketing -- Rumen Gechev Chapter 7: Event Sponsorship -- Paul J. Kitchin Chapter 8: Financing Events -- Paul J. Kitchin and Rob Wilson Chapter 9: Risk Management -- Brent W. Ritchie and Sacha Reid Chapter 10: Event Evaluation -- Jo-anne Tull and Nigel L. Williams PART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT Chapter 11: Social Media and Events -- Alessandro Inversini and Nigel L. Williams Chapter 12: The Sustainability Agenda and Events -- Elena Cavagnaro, Albert Postma and Marisa P. de Brito Chapter 13: A Strategic Approach to International Event Tourism -- Adrian Devine and Frances Devine Chapter 14: The Future of International Events -- Nicole Ferdinand, Albert Postma and Christian White.

This book features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. Furthermore, it aims to bolster student employability through the inclusion of pedagogical features such as practical asides, case studies, and a "Diary of an Events Manager" to give students a window into the real life of a practitioner. Brand new to the Second Edition: Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events; New case studies in every chapter illustrating real-life and diverse practical applications of each topic; Updated theory about the critical global issues affecting events and the main drivers of change in the industry; A Companion Website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning and cutting-edge research about events. Nicole Ferdinand is Senior Lecturer in Events Management at Bournemouth University Paul J Kitchin is Lecturer in Sports Management at the University of Ulster." Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector.