| 000 -LEADER |
|---|
| fixed length control field |
03182cam a2200409 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18807678 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190812161213.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151005s2016 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015028126 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781483377568 (pbk. : acidfree paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
|
| Description conventions |
rda |
| Modifying agency |
Holy Name University. |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P91.3 |
| Item number |
.B385 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
302.230721/B45 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
CAS |
| 089 00 - |
|---|
| -- |
CAS 302.230721/B45 |
| -- |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berger, Arthur Asa, |
| Dates associated with a name |
1933- |
| Relator term |
author. |
| 9 (RLIN) |
9282 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media and communication research methods : |
| Remainder of title |
an introduction to qualitative and quantitative approaches / |
| Statement of responsibility, etc. |
Arthur Asa Berger, San Francisco State University. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth Edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks, California, USA : |
| Name of producer, publisher, distributor, manufacturer |
SAGE Publications, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
©2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 417 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
text |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of the author's Media and communication research methods, 2014. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 401-408) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary -- References -- Author index -- Subject index -- About the author. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The latest edition of this popular student guide to doing research in media and communication studies. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Employing his signature style--a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable--Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research."--Publisher's website. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Research |
| -- |
Methodology. |
| 9 (RLIN) |
9283 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication |
| General subdivision |
Research |
| -- |
Methodology. |
| 9 (RLIN) |
9284 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
