| 000 -LEADER |
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03606nam a22003497a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190812155414.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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151006b2015 nyu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781259253935 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
|
| Description conventions |
rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
23 |
| Classification number |
338.5/F85 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
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| Classification number |
CBA |
| 089 ## - |
|---|
| -- |
23 |
| -- |
CBA 338.5/F85 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Frank, Robert H. |
| 9 (RLIN) |
2715 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Microeconomics and behavior / |
| Statement of responsibility, etc. |
Robert H. Frank. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Ninth edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
©2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 631 pages : |
| Other physical details |
illustrations (some colored) ; |
| Dimensions |
29 cm. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill/Irwin series Economics. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. Machine generated contents note: Part 1: Introduction1. Thinking Like an Economist 2. Supply and Demand Appendix: How Do Taxes Affect Equilibrium Prices and Quantities?Part 2: The Theory of Consumer Behavior3. Rational Consumer ChoiceAppendix: The Utility Function Approach to the Consumer Budgeting Problem4. Individual and Market DemandAppendix: Additional Topics in Demand Theory5. Applications of Rational Choice and Demand Theories 6. The Economics of Information and Choice Under UncertaintyAppendix: Search Theory and the Winner's Curse7. Departures from Standard Rational Choice Models (with and without Regret)Part 3: The Theory of the Firm and Market Structure 8. Production Appendix: Mathematical Extensions of Production Theory9. Costs Appendix: Mathematical Extensions of the Theory of Costs 10. Perfect Competition 11. Monopoly 12. A Game-Theoretic Approach to Strategic Behavior13. Oligopoly and Monopolistic CompetitionPart 4: Factor Markets14. Labor Appendix: The Economics of Workplace Safety15. CapitalAppendix: A More Detailed Look at Exhaustible Resource AllocationPart 5: General Equilibrium and Welfare16. Externalities, Property Rights, and the Coase Theorem 17. General Equilibrium and Market Efficiency18. GovernmentWeb Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior . |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Introduction. Thinking Like an Economist ; Supply and Demand -- Part 2: The Theory of Consumer Behavior. Rational Consumer Choice ; Individual and Market Demand ; Applications of Rational Choice and Demand Theories ; The Economics of Information and Choice Under Uncertainty ; Departures from Standard Rational Choice Models (with and without Regret) -- Part 3: The Theory of the Firm and Market Structure. Production ; Costs ; Perfect Competition ; Monopoly ; A Game-Theoretic Approach to Strategic Behavior ; Oligopoly and Monopolistic Competition -- Part 4: Factor Markets. Labor ; Capital -- Part 5: General Equilibrium and Welfare. Externalities, Property Rights, and the Coase Theorem ; General Equilibrium and Market Efficiency ; Government. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become "Economic Naturalists" who see the mundane |
| 521 ## - TARGET AUDIENCE NOTE |
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| Target audience note |
College of Business and Accountancy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Microeconomics. |
| 9 (RLIN) |
2716 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Economic man. |
| 9 (RLIN) |
2717 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Self-interest. |
| 9 (RLIN) |
2718 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
2719 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
