Essentials of marketing research / (Record no. 36693)

MARC details
000 -LEADER
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001 - CONTROL NUMBER
control field 20452415
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200326104201.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180413s2019 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018941314
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781337693974
Qualifying information (Soft-cover Edition)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780357033937 (pbk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency HNU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .Z537 2019
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Placement Code GC
Classification number 658.83 B11 2019
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Babin, Barry J.,
Relator term author.
245 10 - TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc. Barry J. Babin, Louisiana Tech University.
250 ## - EDITION STATEMENT
Edition statement Seventh edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, Massachusetts, USA :
Name of producer, publisher, distributor, manufacturer Cengage Learning, Inc.,
Date of production, publication, distribution, manufacture, or copyright notice ©2019.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 490 pages :
Other physical details color illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Earlier edition entered under: William G. Zikmund.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 475-482) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note The role of marketing research --<br/>Data mining procedures and knowledge systems --<br/>The marketing research process --<br/>The human side of marketing research: organizational and ethical issues --<br/>Qualitative research --<br/>Secondary data research in a digital age --<br/>Survey research --<br/>Observation --<br/>Conducting marketing experiments --<br/>Measurement and attitude scaling --<br/>Questionnaire design --<br/>Sampling designs and sampling procedures --<br/>Reviewing statistical theory and determining sample size --<br/>Basic data analysis --<br/>Testing for differences between groups and for relationships among variables --<br/>Communicating research results --<br/>Say it ain't so! Is this the real thing? --<br/>TABH, INC., Automotive Consulting --<br/>Knowing the way.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1: INTRODUCTION.1.The Role of Marketing Research.2. Harnessing Big Data into Better Decisions.3. The Marketing Research Process.4. The Human Side of Marketing Research: Organizational and Ethical Issues.Part II: DESIGNING RESEARCH STUDIES.5. Qualitative Research Tools.6. Secondary Data Research in a Digital Age.7. Survey Research.8. Observation.9. Conducting Marketing Experiments.Part III: MEASUREMENT.10. Measurement and Attitude Scaling.11. Questionnaire Design.Part IV: SAMPLING AND STATISTICAL THEORY.12. Sampling Designs and Sampling Procedures.13. Big Data Basics: Describing Samples and Populations.Park V: BASIC DATA ANALYTICS.14. Basic Data Analysis.15. Testing for Differences between Groups and for Predictive Relationships.16. Communicating Research Results.Part VI: MARKETING ANALYTICS TOOLS.17. Beyond the Basics in Basic Data Analysis.18. Advanced Topics in Linear Analytics.19. Testing Hypotheses with GLM Procedures.20. Introducing Multivariate Data Analysis.21. Multivariate Data Analysis: Analytics with Interdependence Techniques.22. Primer on Structural Equations Modeling.Part VII: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES.Comprehensive CasesAppendix: Statistical Tables.
521 ## - TARGET AUDIENCE NOTE
Target audience note College of Business and Accountancy
Source Marketing Management
546 ## - LANGUAGE NOTE
Language note Text in English
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Classification part 600-699
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     GC College Library College Library General Circulation Section 02/19/2020 Library Fund   GC 658.83 B11 2019 HNU001178 08/29/2024 03/26/2020 Books