Applied strategic marketing : (Record no. 36580)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03336cam a2200433 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20667820 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200313161645.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180913s2019 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018043038 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138331907 |
| Qualifying information | (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138332089 |
| Qualifying information | (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | HNU |
| Description conventions | rda |
| Modifying agency | DLC |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Language code of original | dut |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .A435313 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 Al78 2019 |
| Edition number | 23 |
| Placement Code | GC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alsem, K. J., |
| Relator term | author. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Strategische marketingplanning. |
| Language of a work | English |
| 245 10 - TITLE STATEMENT | |
| Title | Applied strategic marketing : |
| Remainder of title | a step-by-step approach / |
| Statement of responsibility, etc. | Karel Jan Alsem. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London, UK ; |
| -- | New York, NY, USA : |
| Name of producer, publisher, distributor, manufacturer | Routledge, Taylor & Francis Group. |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 424 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | "Published in Dutch by Noordhoff Publishers, 1993, 2017." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 411-416) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 Introduction and marketing planning 1. The essence of marketing2. The strategic marketing planning processPart 2 Situation analysis3. Mission, value strategies, and market definition4. Internal analysis5. Customer analysis6. Industry analysis7. Competitor analysis8. Analysis of distribution and suppliers9. SWOT analysis Part 3 Corporate decisions and marketing decisions10. Corporate objectives and strategies11. Marketing objectives and marketing strategiesPart 4 Implementation12. Product, price, place13. Marketing communication14. Organization and implementation of marketingLiterature |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | College of Business and Accountancy |
| Source | Marketing Management |
| 546 ## - LANGUAGE NOTE | |
| Language note | Text in English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Alsem, K. J., author. |
| Title | Applied strategic marketing |
| Place, publisher, and date of publication | Abingdon, Oxon ; New York, NY : Routledge, 2019 |
| International Standard Book Number | 9780429823374 |
| Record control number | (DLC) 2018044147 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 600-699 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GC | College Library | College Library | General Circulation Section | 11/08/2019 | Library Fund | 2 | GC 658.802 Al78 2019 | HNU001086 | 06/17/2025 | 08/10/2024 | 03/13/2020 | Books |
