Brand management : (Record no. 36494)

MARC details
000 -LEADER
fixed length control field 03382cam a22004097i 4500
001 - CONTROL NUMBER
control field 20001444
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200309140906.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170918s2018 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017955497
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1473951976 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473951976 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1473951984 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473951983 (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn990641950
040 ## - CATALOGING SOURCE
Original cataloging agency YDX
Language of cataloging eng
Transcribing agency HNU
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .B48 2018
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 B46 2018
Edition number 23
Placement Code GC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Beverland, Michael,
Relator term author.
245 10 - TITLE STATEMENT
Title Brand management :
Remainder of title co-creating meaningful brands /
Statement of responsibility, etc. Michael Beverland.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles, California, USA :
Name of producer, publisher, distributor, manufacturer SAGE Publications Ltd.,
Date of production, publication, distribution, manufacture, or copyright notice ©2018.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 400 pages :
Other physical details color illustrations ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 371-385) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I: Foundations of co-creating brand meaning --<br/>1. Brands and branding --<br/>2. Understanding brand users --<br/>3. Brand equity --<br/>4. Data, insights, and measurement --<br/>Part II: Co-creating brand meaning over time --<br/>5. The beginnings-new brand co-creation --<br/>6. Building and maintaining a brand's position --<br/>7. Extending the brand, partnering, and managing brand portfolios --<br/>8. Brand innovation: Revitalizing and refreshing brands --<br/>Part III: Brand management challenges --<br/>9. Global branding --<br/>10. Corporate branding, services, and business-to-business branding --<br/>11. Ethics and brands --<br/>12. Managing brand crisis.
520 ## - SUMMARY, ETC.
Summary, etc. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite. The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant. Suitable reading for students of branding and brand management modules.
520 ## - SUMMARY, ETC.
Summary, etc. This title presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
521 ## - TARGET AUDIENCE NOTE
Target audience note College of Business and Accountancy
Source Marketing Management
546 ## - LANGUAGE NOTE
Language note Text in English
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Classification part 600-699
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     GC College Library College Library General Circulation Section 11/14/2019 Library Fund   GC 658.827 B46 2018 HNU001029 08/29/2024 03/09/2020 Books