Marketing. (Record no. 36337)

MARC details
000 -LEADER
fixed length control field 00939nam a22003137a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200224154946.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200224r19861997-us||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-256-18968-4
040 ## - CATALOGING SOURCE
Original cataloging agency hnu
Language of cataloging eng
Transcribing agency HNU
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 5
Placement Code GCG
Classification number 658.8 M34 1997
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Berkowitz, Eric N.
245 ## - TITLE STATEMENT
Title Marketing.
Statement of responsibility, etc. Eric N. Berkowitz.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture United States of America:
Name of producer, publisher, distributor, manufacturer McGraw Hill Publishing Companies,
Date of production, publication, distribution, manufacture, or copyright notice ©1997.
300 ## - PHYSICAL DESCRIPTION
Extent v, 736 pages;
Dimensions 30 cm.
Type of unit book
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
521 ## - TARGET AUDIENCE NOTE
Target audience note College of Business and Accountancy Graduate Studies
546 ## - LANGUAGE NOTE
Language note Text in English.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Berkowitz, Eric N.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven W.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Edition 5th ed.
Classification part 600-699
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     GC College Library College Library General Circulation Section 10/18/2002 Library Fund   GCG 658.8 M34 1997 63530 08/29/2024 02/24/2020 Books
    Dewey Decimal Classification     GC College Library College Library General Circulation Section 10/18/2002 Library Fund   GCG 658.8 M34 1997 63529 08/29/2024 02/24/2020 Books