| 000 -LEADER |
|---|
| fixed length control field |
02901cam a2200445 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
19102802 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220914114914.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160520s2017 nyua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016019727 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138920361 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138920378 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781315687117 (ebk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
HNU |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5718 |
| Item number |
.Y686 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Placement Code |
GC |
| Classification number |
658.45 Y84 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Young, Richard O. |
| Relator term |
author. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
How audiences decide |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Persuasive communication : |
| Remainder of title |
how audiences decide / |
| Statement of responsibility, etc. |
Richard O. Young. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY, USA ; |
| -- |
London, England, UK : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, Taylor & Francis Group , |
| Date of production, publication, distribution, manufacture, or copyright notice |
©2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 464 pages : |
| Other physical details |
illustration ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previously published in 2011 under title: How audiences decide. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
UNDERSTANDING RATIONAL DECISION MAKING. Audience Decision-Making Expertise -- Types of Audience Decisions -- Cognitive Processes in Audience Decision Making -- Aids to Audience Decision Making -- UNDERSTANDING INTUITIVE DECISION MAKING. Heuristics and Biases in Audience Decision Making -- Person Perception in Audience Decision Making -- UNDERSTANDING EMOTIONAL DECISION MAKING. Emotions in Audience Decision Making -- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences - from investors to CEOs - to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, illustrated with examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with insights into human behavior and helps them apply this understanding with various decision-making aids. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
College of Business and Accountancy |
| Source |
Marketing Management |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
College of Arts and Sciences |
| Source |
Bachelor of Arts in Communication |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication |
| General subdivision |
Psychological aspects. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Classification part |
600-699 |
