International marketing / (Record no. 28290)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 04147nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190707231510.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170111b2013 nyu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789814646086 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.84/C28 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | CBA |
| 085 ## - SYNTHESIZED CLASSIFICATION NUMBER COMPONENTS | |
| -- | 23 |
| Number where instructions are found-single number or beginning number of span | CBA 658.84/C28 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 9 (RLIN) | 168 |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | Philip R. Cateora, Mary C. Gilly, John L. Graham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed., International edition 2015. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 638 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. I. Overview -- 1. Scope and challenge of international marketing -- 2. Dynamic environment of international trade -- pt. II. The cultural environment of global markets -- 3. History and geography : the foundations of culture -- 4. Cultural dynamics in assessing global markets -- 5. Culture, management style, and business systems -- 6. The political environment : a critical concern -- 7. The international legal environment : playing by the rules -- pt. III. Assessing global market opportunities -- 8. Developing a global vision through marketing research -- 9. Economic development and the Americas -- 10. Europe, Africa, and the Middle East -- 11. The Asia Pacific region -- pt. IV. Developing global marketing strategies -- 12. Global marketing management : planning and organization -- 13. Products and services for consumers -- 14. Products and services for businesses -- 15. International marketing channels -- 16. Integrated marketing communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for international markets -- pt. V. Implementing global marketing strategies -- 19. Inventive negotiations with international customers, partners, and regulators -- pt. VI. Supplementary material -- The country notebook : a guide for developing a marketing plan -- Cases -- 1. Overview -- Starbucks : going global fast -- Nestlé : the infant formula controversy -- Coke and Pepsi learn to compete in India -- Marketing microwave ovens to a new market segment -- 2. Cultural environment of global marketing -- The Not-So-Wonderful World of EuroDisney : things are better now at Disneyland Resort Paris -- Cultural norms, fair & lovely, and advertising -- Starnes-Brenner Machine Tool Company : to bribe or not to bribe? -- Ethics and Airbus -- Coping with corruption in trading with Vietnam -- When international buyers and sellers disagree -- McDonald's and obesity -- Ultrasound machines, India, China, and a skewed sex ratio -- Coping with piracy in China -- 3. Assessing global market opportunities -- International marketing research at the Mayo Clinic -- Swifter, higher, stronger, dearer -- Marketing to the bottom of the pyramid -- Continued growth for Zara and Inditex -- A Sea Launch recovery? -- 4. Developing global marketing strategies -- Tambrands : overcoming cultural resistance -- Iberia Airlines builds a BATNA -- Sales negotiations abroad for MRI systems -- National office machines : motivating Japanese salespeople : straight salary or commission? -- AIDS, condoms, and carnival -- Making socially responsible and ethical marketing decisions : selling tobacco to Third World countries -- The obstacles to introducing a new product into a new market -- Mary Kay in India. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Features topics that reflect the swift changes of the competitive global market. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 9 (RLIN) | 169 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises. |
| 9 (RLIN) | 170 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C. |
| 9 (RLIN) | 171 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 9 (RLIN) | 172 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Reserve Books |
No items available.
