Mass communication theory : (Record no. 26265)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02471cam a22004577i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17867919 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190707225837.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130828t20152015ctu 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013949097 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB3A5919 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 016547531 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285052076 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1285052072 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn864086749 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKMGB |
| Language of cataloging | eng |
| Transcribing agency | |
| Description conventions | rda |
| Modifying agency | OCLCO |
| -- | YDXCP |
| -- | BTCTA |
| -- | XII |
| -- | OCLCO |
| -- | OCLCF |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 |
| Item number | .B285 2015 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 302.2301/B23 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | CAS |
| 085 04 - SYNTHESIZED CLASSIFICATION NUMBER COMPONENTS | |
| Number where instructions are found-single number or beginning number of span | CAS 302.2301/B23 |
| -- | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baran, Stanley J., |
| Relator term | author. |
| 9 (RLIN) | 2309 |
| 245 10 - TITLE STATEMENT | |
| Title | Mass communication theory : |
| Remainder of title | foundations, ferment, and future / |
| Statement of responsibility, etc. | Stanley J. Baran, Dennis K. Davis. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Stamford, CT : |
| Name of producer, publisher, distributor, manufacturer | Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 408 pages ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 490 1# - SERIES STATEMENT | |
| Series statement | Cengage series in mass communication and journalism |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 371-396) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Provides a comprehensive and historically based introduction to mass communication theory. This title traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | College of Arts and Sciences |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Philosophy. |
| 9 (RLIN) | 2310 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davis, Dennis K., |
| Relator term | author. |
| 9 (RLIN) | 2308 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Cengage series in mass communication and journalism. |
| 9 (RLIN) | 2311 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Reserve Books |
No items available.
