Strategic writing : (Record no. 137788)

MARC details
000 -LEADER
fixed length control field 03699nam a22004457a 4500
003 - CONTROL NUMBER IDENTIFIER
control field phtghnu
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250317090858.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230901s2024 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2023041405
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032461069
Qualifying information (paperback)
040 ## - CATALOGING SOURCE
Language of cataloging eng
Description conventions rda
Transcribing agency HNU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number PE1479.B87
Item number M35 2024
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23/eng/20230901
Placement Code GC
Classification number 808.06665 St82
Item number 2024
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hendershot, Angie,
Relator term author.
245 10 - TITLE STATEMENT
Title Strategic writing :
Remainder of title multimedia writing for public relations, advertising and more /
Statement of responsibility, etc. Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 340 pages :
Other physical details color illustrations ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Strategic writing<br/>Strategic writing in public relations<br/>Strategic writing in advertising<br/>Strategic writing in sales and marketing<br/>Appendices: A concise guide to punctuation ; A concise guide to grammar ; A concise guide to style ; Tips for oral presentations
520 ## - SUMMARY, ETC.
Summary, etc. "Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle, or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms. Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot"--
Assigning source Provided by publisher.
521 ## - TARGET AUDIENCE NOTE
Target audience note CAS
Source Bachelor of Arts in Communication
546 ## - LANGUAGE NOTE
Language note In English
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business writing
Form subdivision Problems, exercises, etc.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business report writing
Form subdivision Problems, exercises, etc.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Loewen, Lisa,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Marsh, Charles,
Dates associated with a name 1955-
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Guth, David,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Short, Bonnie Poovey,
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Online version:
Main entry heading Hendershot, Angie.
Title Strategic writing
Edition Sixth edition.
Place, publisher, and date of publication New York, NY : Routledge, [2024]
International Standard Book Number 9781003380108
Record control number (DLC) 2023041406
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Classification part 800-899
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     GC College Library College Library General Circulation Section 10/07/2024 Library Fund   GC 808.06665 St82 2024 HNU005455 03/17/2025 03/17/2025 Books