Use of digital marketing in the decision-making process of generation Z consumers/ (Record no. 133929)

MARC details
000 -LEADER
fixed length control field 00724nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241007110358.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241007b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Placement Code Th
Classification number 657 Au94 ©2024
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Auza, Kyle O., et.al.
245 ## - TITLE STATEMENT
Title Use of digital marketing in the decision-making process of generation Z consumers/
Statement of responsibility, etc. Auza, Kyle O., et.al.--
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture [Tagbilaran City, Bohol, Philippines]
Name of producer, publisher, distributor, manufacturer [Holy Name University]
Date of production, publication, distribution, manufacture, or copyright notice ©2024
336 ## - CONTENT TYPE
Source text
Content type term rdacontent
337 ## - MEDIA TYPE
Source unmediated
Media type term rdamedia
338 ## - CARRIER TYPE
Source volume
Carrier type term rdacarrier
521 ## - TARGET AUDIENCE NOTE
Target audience note College of Business and Accountancy
Source Bachelor of Science in Business Administration major in Financial Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Theses
Classification part 600-699
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Non-public note Koha item type
    Dewey Decimal Classification     FIL College Library College Library Theses Section 10/07/2024 Donation   Th 657 Au94 ©2024 Th02663 03/28/2025 10/07/2024 tubac Theses