Holy Name University Library

Essentials of marketing research / (Record no. 129049)

000 -LEADER
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003 - CONTROL NUMBER IDENTIFIER
control field phtghnu
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231120101959.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231120b2021 nyu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781260575781
Qualifying information paperback
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency HNU
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Placement Code GC
Classification number 658.83 H12
Item number ©2021
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.,
Relator term author.
245 ## - TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc. Joseph F. Hair, Jr., University of South Alabama, David J. Ortinau, University of South Florida, Dana E. Harrison, East Tennessee State University, authors.
250 ## - EDITION STATEMENT
Edition statement Fifth, International Student edition
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education,
Date of production, publication, distribution, manufacture, or copyright notice ©2021.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 428 pages :
Other physical details illustrations ;
Dimensions 26 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 The Role and Value of Marketing Research Information 1 Marketing Research for Managerial Decision Making 2 The Marketing Research Process and Proposals Part 2 Designing the Marketing Research Project 3 Secondary Data, Literature Reviews, and Hypotheses 4 Exploratory and Observational Research Designs and Data Collection Approaches 5 Descriptive and Causal Research Designs Part 3 Gathering and Collecting Accurate Data 6 Sampling: Theory and Methods 7 Measurement and Scaling 8 Designing the Questionnaire Part 4 Data Preparation, Analysis, and Reporting the Results 9 Qualitative Data Analysis 10 Preparing Data for Quantitative Analysis 11 Basic Data Analysis for Quantitative Research 12 Examining Relationships in Quantitative Research 13 Communicating Marketing Research Findings <br/>
520 ## - SUMMARY, ETC.
Summary, etc. "Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects."--Publisher's website
521 ## - TARGET AUDIENCE NOTE
Target audience note College of Business and Accountancy
Source Bachelor of Science in Business Administration Major in Marketing Management
546 ## - LANGUAGE NOTE
Language note In English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ortinau, David J.,
Relator term author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Harrison, Dana E.,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Classification part 600-699
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; GC College Library College Library General Circulation Section 2023-08-23 Library Fund 1 GC 658.83 H12 2021 HNU004321 2024-06-18 2024-01-18 2023-11-20 Books