| 000 -LEADER |
|---|
| fixed length control field |
02805nam a22004695i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21312496 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
phtghnu |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230807151538.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191126s2020 cau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019955634 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781473902510 |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
HNU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Placement Code |
GC |
| Classification number |
302.23 M24 |
| Item number |
2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McQuail, Denis, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mcquail's media and mass communication theory / |
| Statement of responsibility, etc. |
Denis McQuail, Mark Deuze. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2004 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks : |
| Name of producer, publisher, distributor, manufacturer |
SAGE Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 672 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Original publication : Mass communication theory : an introduction / Denis McQuail. ©1983 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1 Preliminaries Chapter 1: Introduction to the Book Chapter 2: The Rise, Decline, and Return of Mass Media Part 2 Theories Chapter 3: Concepts and Models for Mass Communication Chapter 4: Theories of Media and Society Chapter 5: Media, Mass Communication, and Culture Chapter 6: New Media Theory Part 3 Structures Chapter 7: Freedom and Accountability of Media Chapter 8: Ownership and Governance of Media Chapter 9: Global Mass Communication Part 4 Organizations Chapter 10: The Media Organization: Pressures and Demands Chapter 11: The Production of Media Culture Part 5 Content Chapter 12: Media Content: Issues, Concepts and Methods of Analysis Chapter 13: Media Genres, Formats and Texts Part 6 Audiences Chapter 14: Audience Theory and Research Traditions Chapter 15: Audience Formation and Experience Part 7 Effects Chapter 16: Processes and Models of Media Effects Chapter 17: A Canon of Media Effects Part 8 Epilogue Chapter 18: The Future of Media and Mass Communication Theory |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A new edition of the seminal textbook in media and mass communication. Denis McQuail′s classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today′s media students. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
College of Arts and Sciences |
| Source |
Bachelor of Arts in Communication |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information theory. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass communication. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| Form subdivision |
Audiences. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| Form subdivision |
Philosophy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Deuze, Mark, |
| Relator term |
author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
0 |
| b |
ibc |
| c |
orignew |
| d |
2 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Classification part |
300-399 |
