Holy Name University Library

Principles of marketing / (Record no. 126529)

000 -LEADER
fixed length control field 01016nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field phtghnu
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230317104703.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230317b2021 ph ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786214091638 (pbk)
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency HNU
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Placement Code Fil
Classification number 381 D35
Item number 2021
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name De Chavez, Roberto G.
245 ## - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Roberto G. De Chavez, DBA
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Mandaluyong City, Philippines :
Name of producer, publisher, distributor, manufacturer Books Atbp. Publishing Corp.,
Date of production, publication, distribution, manufacture, or copyright notice 2021.
300 ## - PHYSICAL DESCRIPTION
Extent x, 230 pages :
Other physical details illustrations ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I Marketing and Marketing Plan<br/>Part II Buyers and Markets<br/>Part III The Marketing Mix
521 ## - TARGET AUDIENCE NOTE
Target audience note Senior High School
Source Accountancy, Business, and Management (ABM)
546 ## - LANGUAGE NOTE
Language note Text in English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Classification part 300-399
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; FIL Senior High School Library Senior High School Library General Circulation Section 2023-02-10 Library Fund 1 Fil 381 D35 2021 SHS000537 2023-12-13 2023-10-04 2023-03-17 Books