Retailing management / (Record no. 125906)

MARC details
000 -LEADER
fixed length control field 02971nam a22003257a 4500
003 - CONTROL NUMBER IDENTIFIER
control field phtghnu
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230118094549.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230118b2019 nyu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789813158788 (pbk)
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency HNU
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Placement Code GC
Classification number 658.87 L57
Item number 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Levy, Michael.
245 ## - TITLE STATEMENT
Title Retailing management /
Statement of responsibility, etc. Michael Levy, Barton A. Witz, Dhruv Grewal.
250 ## - EDITION STATEMENT
Edition statement Tenth edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education,
Date of production, publication, distribution, manufacture, or copyright notice 2019
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 582 pages :
Other physical details illustrations ;
Dimensions 27 cm
500 ## - GENERAL NOTE
General note Includes index.
501 ## - WITH NOTE
With note This international student edition is for use outside of the U.S.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note SECTION I THE WORLD OF RETAILING 1 Introduction to the World of Retailing 2 Types of Retailers 3 Multichannel and Omnichannel Retailing 4 Customer Buying Behavior SECTION II RETAILING STRATEGY 5 Retail Market Strategy 6 Financial Strategy 7 Retail Locations 8 Retail Site Location 9 Information Systems and Supply Chain Management 10 Customer Relationship Management SECTION III MERCHANDISE MANAGEMENT 11 Managing the Merchandise Planning Process 12 Buying Merchandise 13 Retail Pricing 14 Retail Communication Mix SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT 15 Human Resources and Managing the Store 16 Store Layout, Design, and Visual Merchandising 17 Customer Service SECTION V CASESCasesGlossary Index
520 ## - SUMMARY, ETC.
Summary, etc. Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry
521 ## - TARGET AUDIENCE NOTE
Target audience note College of Business and Accountancy
Source Bachelor of Science in Business Administration Major in Marketing Management
546 ## - LANGUAGE NOTE
Language note Text in English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail trade
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Witz, Barton A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Grewal, Dhruv.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Classification part 600-699
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     GC College Library College Library General Circulation Section 11/10/2022 Library Fund 1 GC 658.87 L57 2019 HNU003220 08/29/2024 07/18/2023 01/18/2023 Books