| 000 -LEADER |
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| fixed length control field |
02640nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220816132144.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220816b2018 nyu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367247218 (pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Transcribing agency |
HNU |
| Description conventions |
rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Placement Code |
GC |
| Classification number |
338.52 N13 |
| Item number |
2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nagle, Thomas T. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The strategy and tactics of pricing : |
| Remainder of title |
a guide to growing more profitably / |
| Statement of responsibility, etc. |
Thomas T. Nagle, Georg Müller. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Sixth edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 331 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1. Strategic pricing: coordinating the drivers of profitability --<br/>Chapter 2. Economic value: the guiding force of pricing strategy --<br/>Chapter 3. Price and value communication: strategies to influence willingness-to-pay --<br/>Chapter 4. Price structure: tactics for pricing differently across customer segments --<br/>Chapter 5. Pricing policy: influencing customer expectations and purchase behaviors --<br/>Chapter 6. Price level: setting prices that capture a share of the value created --<br/>Chapter 7. Price competition: managing conflict thoughtfully --<br/>Chapter 8. Measurement of price sensitivity: research techniques to supplement judgment --<br/>Chapter 9. Financial analysis: analyzing costs and profits for pricing --<br/>Chapter 10. Specialized strategies: adapting to pricing to accommodate common challenges --<br/>Chapter 11. Creating strategic pricing capability: assembling talent, processes, and data to build competitive advantage --<br/>Chapter 12. Ethics and the law: understanding the constraints on pricing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics."--cover. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
College of Business and Accountancy |
| Source |
Bachelor of Science in Business Administration Major in Marketing Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pricing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing -- Decision making. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Price fixing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Müller, Georg. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Classification part |
300-399 |
