Careers in media and communication / (Record no. 122945)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 07480cam a2200397 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20148775 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210618110809.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171120s2019 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017052260 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781506360928 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | HNU |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P91.6 |
| Item number | .S65 2019 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23023 Sm51 2019 |
| Edition number | 23 |
| Placement Code | GC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Stephanie, |
| Dates associated with a name | 1985- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Careers in media and communication / |
| Statement of responsibility, etc. | Stephanie Smith, Virginia Tech. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Los Angeles, California, USA : |
| Name of producer, publisher, distributor, manufacturer | SAGE Publications Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 167 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 151-159) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Machine generated contents note: What Is Mass Communication? --<br/>Theories of Mass Communication --<br/>Cultivation Theory --<br/>Uses and Gratifications Theory --<br/>Agenda Setting Theory --<br/>Two-Step Flow Theory --<br/>Mass Communication Methods --<br/>Survey --<br/>Content Analysis --<br/>Focus Groups --<br/>Observation --<br/>Mass Communication in Society --<br/>Trends in Mass Communication --<br/>Skills --<br/>What Is Advertising? --<br/>Insider Insight: Tiffany Choi, Advertising Agency Account Supervisor (Pharmaceutical Advertising) --<br/>Marketing --<br/>What Is Marketing? --<br/>Similarities and Differences of Marketing and Advertising --<br/>Careers in Advertising and Marketing --<br/>New Business Coordinator or Manager --<br/>Account Executive --<br/>Copywriter --<br/>Producer --<br/>Interactive Designer --<br/>Media Buyer or Planner --<br/>Strategic Planner --<br/>Brand Coordinator or Manager --<br/>Analyst --<br/>Social Media Coordinator, Manager, or Specialist --<br/>Community Marketing Coordinator or Manager --<br/>Insider Insight: Tonya Hottmann, Director of Marketing. Note continued: Advertising and Marketing Jobs: By the Numbers --<br/>Skills Needed for Advertising and Marketing --<br/>Job Search Terms --<br/>What Is Public Relations? --<br/>History of Public Relations --<br/>Public Relations Today --<br/>Careers in Public Relations --<br/>Public Relations Duties --<br/>Insider Insight: Evan S. K. Sullivan, APR, Director of Public Relations (Agency) --<br/>Insider Insight: Alexandra Sabbag, Founder and Principal --<br/>Insider Insight: Erin Spain, Communications Director --<br/>Public Relations Jobs: By the Numbers --<br/>Skills Needed for Public Relations --<br/>Job Search Terms --<br/>What Is Journalism? --<br/>History of Journalism --<br/>Journalism Today --<br/>Careers in Journalism --<br/>Broadcast Journalist or Reporter --<br/>Foreign Correspondent --<br/>Freelance Writer --<br/>Investigative Journalist --<br/>Newspaper Reporter --<br/>Photojournalist --<br/>Insider Insight: Natalie Brunel, Television News Reporter --<br/>Insider Insight: Katey McFarlan, Blogger --<br/>Insider Insight: Lee Wolverton, Managing Editor. Note continued: Journalism Jobs: By the Numbers --<br/>Skills Needed for Journalism --<br/>Job Search Terms --<br/>What Is Business? --<br/>The Role of Mass Communication in Business --<br/>Mass Communication Careers in Business --<br/>Spokesperson --<br/>Executive Coach --<br/>Recruiter --<br/>Brand Representative --<br/>Insider Insight: Keri Gavin, Director of Host Relations and Customized Training --<br/>Insider Insight: Megan Sommer, Corporate Recruiter --<br/>Mass Communication Careers in Business: By the Numbers --<br/>Skills Needed for Mass Communication --<br/>Job Search Terms --<br/>What Is Publishing? --<br/>History --<br/>Today's Trends --<br/>Careers in Publishing --<br/>Editorial --<br/>Production --<br/>Marketing, Promotion, and Publicity --<br/>Sales --<br/>Career Domains --<br/>Newspapers --<br/>Magazines and Journals --<br/>Books --<br/>Insider Insight: Paddy Calistro, President and CEO --<br/>Insider Insight: Moira Kerrigan, Associate Director of Marketing --<br/>Insider Insight: Jen Brady, Advertising Associate --<br/>Publishing Jobs: By the Numbers. Note continued: Skills Needed for Publishing --<br/>Job Search Terms --<br/>What Is Telecommunications? --<br/>Careers in Telecommunications --<br/>Broadcasting or Announcing --<br/>Radio --<br/>Insider Insight: Dutch Wargo, Cameraman --<br/>Skills Needed for Telecommunications --<br/>Job Search Terms --<br/>What Is Visual Communication? --<br/>Careers in Visual Communication --<br/>Insider Insight: Katie Dolciato, Associate Art Director --<br/>Skills Needed for Visual Communication --<br/>Job Search Terms --<br/>Telecommunications and Visual Communication Jobs: By the Numbers --<br/>What Is Public Administration? --<br/>Careers in Public Administration --<br/>School Board Member --<br/>County Commissioner --<br/>County Auditor --<br/>County Treasurer --<br/>County Prosecutor --<br/>Court Clerk --<br/>City Manager --<br/>Alderman --<br/>Town Council Member --<br/>Insider Insight: Jim Norris, Village Manager --<br/>Insider Insight: Michael Crotty, Assistant Village Manager/Director of Human Resources --<br/>Public Administration Jobs: By the Numbers. Note continued: Skills Needed for Public Administration --<br/>Job Search Terms --<br/>What Are Nonprofits? --<br/>Careers in Nonprofits --<br/>Program Coordinator --<br/>Human Resources --<br/>Fund-Raising and Development --<br/>Insider Insight: Emily Anderly, Fund-Raising Director --<br/>Insider Insight: Linda J. Smith, Marketing Director --<br/>Nonprofit Jobs: By the Numbers --<br/>Skills Needed for Nonprofits --<br/>Job Search Terms --<br/>Hard Skills --<br/>Soft Skills --<br/>Self-Management Skills --<br/>Interpersonal Skills --<br/>Emotional Intelligence --<br/>Self-Disclosure --<br/>Workplace Relationships --<br/>Personality --<br/>Conclusion --<br/>Personal Branding --<br/>Online Presence --<br/>LinkedIn --<br/>Twitter --<br/>Facebook --<br/>E-Mail --<br/>Portfolios --<br/>Internships --<br/>Volunteer Work --<br/>Course Projects --<br/>Part-Time Work --<br/>Closing Tips for Experience --<br/>Job Searching --<br/>Job Applications --<br/>Conclusion --<br/>Preparation --<br/>Phone and/or Skype Interview --<br/>Traditional One-on-One Interview --<br/>Panel Interview --<br/>Lunch Interview --<br/>Execution --<br/>Follow-Up. Note continued: Adjustment and Assimilation --<br/>Continued Learning --<br/>Mentoring. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares students for a range of fulfilling careers, and gives students the skills they will need to compete in a changing job market. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, students explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | CAS |
| Source | Bachelor of Arts in Communication |
| 546 ## - LANGUAGE NOTE | |
| Language note | Text in English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Vocational guidance. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication |
| General subdivision | Vocational guidance. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 300-399 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GC | College Library | College Library | General Circulation Section | 03/05/2020 | Library Fund | 2 | GC 302.23023 Sm51 2019 | HNU002172 | 08/29/2024 | 05/07/2024 | 06/18/2021 | Books |
