| 000 -LEADER |
|---|
| fixed length control field |
02766cam a22004457i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20062374 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190812163253.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171014t20172017enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017449035 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119259190 (pbk) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn975363949 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LUNQA |
| Language of cataloging |
eng |
| Transcribing agency |
|
| Description conventions |
rda |
| Modifying agency |
Holy Name University. |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM742 |
| Item number |
.M328 2017 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
302.3/M27 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
CAS |
| 089 ## - |
|---|
| -- |
23 |
| -- |
CAS 302.3/M27 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mahoney, L. Meghan, |
| Relator term |
author. |
| 9 (RLIN) |
16155 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic social media : |
| Remainder of title |
from marketing to social change / |
| Statement of responsibility, etc. |
L. Meghan Mahoney and Tang Tang. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chichester, West Sussex, UK : |
| Name of producer, publisher, distributor, manufacturer |
Wiley-Blackwell, |
| Date of production, publication, distribution, manufacture, or copyright notice |
©2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 347 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text. |
| Content type code |
text. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Understanding social media and social behavior change -- Information diffusion - Establishing community -- Mobilizing your audience -- Transforming audiences into users -- Active within structures -- Best practices for social media engagement -- Mobile marketing and location-based applications -- Reconsidering the long tail -- Social media business models -- Social media marketing strategies -- Evaluating social media marketing -- Social media and health campaigns -- Social media and civic engagement -- Communication for development -- Social media and entertainment-education -- Integrating old with new -- Social media for social behavior change -- Arguing for a general framework for social media scholarship -- The future of social media. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. |
| Expansion of summary note |
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
|
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| General subdivision |
Marketing. |
| 9 (RLIN) |
16156 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social marketing. |
| 9 (RLIN) |
16157 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
13450 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Online social networks. |
| 9 (RLIN) |
16158 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
User-generated content. |
| 9 (RLIN) |
16159 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tang, Tang |
| Titles and other words associated with a name |
(Writer on social media), |
| Relator term |
author. |
| 9 (RLIN) |
16160 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
