000 -LEADER |
fixed length control field |
02476cam a2200409 a 4500 |
001 - CONTROL NUMBER |
control field |
15000820 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190812150455.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070910s2009 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2007036863 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789810697518 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0132224151 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn173182425 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)173182425 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
|
Modifying agency |
BAKER |
-- |
BTCTA |
-- |
C#P |
-- |
BWX |
-- |
YDXCP |
-- |
STJ |
-- |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.W455 2009 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
21 |
Classification number |
659.1/M82 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
CBA |
089 00 - |
-- |
CBA 659.1/M82 |
-- |
21 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Moriarty, Sandra E. |
Fuller form of name |
(Sandra Ernst) |
245 10 - TITLE STATEMENT |
Title |
Advertising : |
Remainder of title |
principles & practice / |
Statement of responsibility, etc. |
Sandra Moriarty, Nancy Mitchell, William Wells. |
250 ## - EDITION STATEMENT |
Edition statement |
8th ed. |
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Upper Saddle River, N.J. : |
Name of producer, publisher, distributor, manufacturer |
Pearson Prentice Hall, |
Date of production, publication, distribution, manufacture, or copyright notice |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xlvi, 685p. : |
Other physical details |
ill. (chiefly col.) ; |
Dimensions |
29 cm. |
500 ## - GENERAL NOTE |
General note |
Previous editions had William Wells as first author. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 615-624) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
A passion for the business -- Introduction to advertising -- Advertising's role in marketing -- Advertising and society -- Principle : strategy is creative, too -- How advertising works -- The consumer audience -- Strategic research -- Strategic planning -- Practice : where are media heading? -- Media basics and print media -- Broadcast media -- Internet and nontraditional media -- Media planning and buying -- Principles : creativity and breakthrough advertising -- The creative side and message strategy -- Copywriting -- Design and production -- Principles : how to win the battle of the buzz -- Direct-response marketing -- Sales promotion, events, and sponsorships -- Public relations -- Special advertising campaigns -- Evaluation of effectiveness -- Appendix -- Glossary -- Credits -- Notes -- Index. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
College of Business and Accountancy |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wells, William, |
Dates associated with a name |
1926- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mitchell, Nancy, |
Dates associated with a name |
1950- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wells, William, |
Dates associated with a name |
1926- |
Title of a work |
Advertising. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0727/2007036863.html">http://www.loc.gov/catdir/toc/ecip0727/2007036863.html</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |