Holy Name University Library catalog

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Kotler, Philip.

Marketing management / Philip Kotler, Kevin Lane Keller. - Fourteenth edition. - 679 pages ; 28 cm.

Pearson Horizon editions.

Includes index.

College of Business and Accountancy

ISBN: 9780273779834

Subjects--Topical Terms:
Marketing management.

Dewey Class. No.: 658.8/K84

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