Dunne, Patrick M.
Retailing / Patrick M Dunne; Robert F Lusch; James R Carver. - 8th ed., international ed. - xxxi, 683 pages : colored illustrations ; 26 cm.
Includes bibliographical references and index.
Part 1 Introductives on Retailing. 1. Perspectives on Retailing -- 2. Retail Strategic Planning and Operations Management -- Part 2 The Retail Environment. 3. Retail Customers -- 4. Evaluating the Competition in Retailing -- 5. Managing the Supply Chain -- 6. Legal and Ethical Behavior -- Part 3 Market Selection and Location Analysis. 7. Market Selection and Retail Location Analysis -- Part 4 Managing Retail Operations. 8. Managing a Retailer's Finances -- 9. Merchandise Buying and Handling -- 10. Retail Pricing -- 11. Advertising and Promotion -- 12. Customer Service and Retail Selling -- 13. Store Layout and Design -- Part 5 Retailing's Future. 14. Reframing Retail Strategy.
Retailing' puts students on the inside track to success in the fast-moving retail industry. It is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this text endorsement by the National Retailing Federation.
College of Business and Accountancy
9781285091136 1285091132
Retail trade -- Textbooks.
Retail trade.
381.1/D92
Retailing / Patrick M Dunne; Robert F Lusch; James R Carver. - 8th ed., international ed. - xxxi, 683 pages : colored illustrations ; 26 cm.
Includes bibliographical references and index.
Part 1 Introductives on Retailing. 1. Perspectives on Retailing -- 2. Retail Strategic Planning and Operations Management -- Part 2 The Retail Environment. 3. Retail Customers -- 4. Evaluating the Competition in Retailing -- 5. Managing the Supply Chain -- 6. Legal and Ethical Behavior -- Part 3 Market Selection and Location Analysis. 7. Market Selection and Retail Location Analysis -- Part 4 Managing Retail Operations. 8. Managing a Retailer's Finances -- 9. Merchandise Buying and Handling -- 10. Retail Pricing -- 11. Advertising and Promotion -- 12. Customer Service and Retail Selling -- 13. Store Layout and Design -- Part 5 Retailing's Future. 14. Reframing Retail Strategy.
Retailing' puts students on the inside track to success in the fast-moving retail industry. It is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this text endorsement by the National Retailing Federation.
College of Business and Accountancy
9781285091136 1285091132
Retail trade -- Textbooks.
Retail trade.
381.1/D92
