Vivian, John.

Media of mass communication / John Vivian. - Eleventh edition, Pearson new international edition. - ii, 452 pages : illustrations (some colour) ; 28 cm.

Includes index.

College of Arts and Sciences

9781292025230 1292025239


Mass media.
Mass media -- Technological innovations.
Mass media -- Social aspects.
Communication -- Technological innovations.
Mass media and culture.

302.23/V83