Barger, Christopher.

The Social media strategist : build a successful program from the inside out / Christopher Barger. - xxviii, 276 p. ; 24 cm.

Includes bibliographical references (p. 263-268) and index.

College of Arts and Sciences

9780071768252 (hardback : acidfree paper) 0071768254 (hardback : acidfree paper) 9780071768559 (ebook) 0071768556 (ebook)

2011037912


Social media--Economic aspects.
Online social networks--Economic aspects.
Public relations.
Customer service.

HM851 / .B3665 2012

302.23068/B23