Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 9th ed. International Edition. - xii, 464 p. : ill. (some col.); 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and index.
College of Arts and Sciences
9781439083925 9781439082744 (pbk.)
2009936675
Mass media--Research.
P91.3 / .W47 2011
302.23072/W71
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 9th ed. International Edition. - xii, 464 p. : ill. (some col.); 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and index.
College of Arts and Sciences
9781439083925 9781439082744 (pbk.)
2009936675
Mass media--Research.
P91.3 / .W47 2011
302.23072/W71