Kirkpatrick, Scott, 1982-
Introduction to media distribution : film, television, and new media / Scott Kirkpatrick. - xiv, 242 pages ; 26 cm - A Focal Press book. .
Includes bibliographical references (pages [235]-236) and index.
The principles of media distribution -- Developing and distributing media content before it exists -- The acquisition of finished content -- Negotiating and brokering content distribution deals -- Windowing rights and strategizing releases -- Global media distribution -- Marketing, metrics and audience cultivation -- Accounting practices, monetization and business structures -- Practical approaches for kick-starting your career.
"Introduction to Media Distribution offers a clear, direct and comprehensive overview of the entire film, television and new media distribution business, valuable to both students and professionals. In this book, author Scott Kirkpatrick uses his decade of experience in the distribution arena to explore what fuels the distribution process and explains in real-world terms how the business works from beginning to end--not merely what happens to a film or television series after a distributor acquires it, but how distributors pre-sell the content. Kirkpatrick covers deal structures, release strategies, acquisition approaches, rights sales, tax credits, audience research, global regulatory boards, and even 'behind closed doors' monetization practices"--
College of Arts and Sciences Bachelor of Arts in Communication
Text in English
9781138297340 9781138297357
2018028268
Mass media--Marketing.
P96.M36 / K57 2019
302.230688 K63 2019
Introduction to media distribution : film, television, and new media / Scott Kirkpatrick. - xiv, 242 pages ; 26 cm - A Focal Press book. .
Includes bibliographical references (pages [235]-236) and index.
The principles of media distribution -- Developing and distributing media content before it exists -- The acquisition of finished content -- Negotiating and brokering content distribution deals -- Windowing rights and strategizing releases -- Global media distribution -- Marketing, metrics and audience cultivation -- Accounting practices, monetization and business structures -- Practical approaches for kick-starting your career.
"Introduction to Media Distribution offers a clear, direct and comprehensive overview of the entire film, television and new media distribution business, valuable to both students and professionals. In this book, author Scott Kirkpatrick uses his decade of experience in the distribution arena to explore what fuels the distribution process and explains in real-world terms how the business works from beginning to end--not merely what happens to a film or television series after a distributor acquires it, but how distributors pre-sell the content. Kirkpatrick covers deal structures, release strategies, acquisition approaches, rights sales, tax credits, audience research, global regulatory boards, and even 'behind closed doors' monetization practices"--
College of Arts and Sciences Bachelor of Arts in Communication
Text in English
9781138297340 9781138297357
2018028268
Mass media--Marketing.
P96.M36 / K57 2019
302.230688 K63 2019
