Appleman, Jack E.,
10 steps to successful business writing / Ten steps to successful business writing Business writing Jack E. Appleman. - 2nd edition. - xii, 220 pages ; 23 cm. - 10 steps . - 10 steps. .
Previous edition published: 2008.
Includes bibliographical references (pages 213-214) and index.
Introduction -- Step 1. Get started easily and naturally -- Step 2. Be concise, explicit, and clear -- Step 3. Write with style and rhythm -- Step 4. Organize to promote understanding -- Step 5. Persuade readers to take your desired action -- Step 6. Choose the right tone -- Step 7. Put your best grammar on the page -- Step 8. Edit and proofread effectively -- Step 9. Master emails and electronic communication -- Step 10. Apply writing skills to social media copy -- Appendix A. Drive organizational and personal success with better writing -- Appendix B. Master the text you write most often -- Appendix C. Commonly misused words and phrases.
"Good writing can launch a career. It has the power to break through clutter and capture readers' imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels--social media, instant messaging, blogs--we're writer more and faster than ever. With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to holding readers' attention. Writing instructor and coach Jack E. Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text; edit for grammar, tone, and excess words; and write for any workplace situation"--Back cover.
College of Arts and Sciences Bachelor of Arts in Communication
Text in English
1947308300 9781947308305
2017954650
Business writing.
HF5718.3 / .A67 2018
808.06665 Ap52 2018
10 steps to successful business writing / Ten steps to successful business writing Business writing Jack E. Appleman. - 2nd edition. - xii, 220 pages ; 23 cm. - 10 steps . - 10 steps. .
Previous edition published: 2008.
Includes bibliographical references (pages 213-214) and index.
Introduction -- Step 1. Get started easily and naturally -- Step 2. Be concise, explicit, and clear -- Step 3. Write with style and rhythm -- Step 4. Organize to promote understanding -- Step 5. Persuade readers to take your desired action -- Step 6. Choose the right tone -- Step 7. Put your best grammar on the page -- Step 8. Edit and proofread effectively -- Step 9. Master emails and electronic communication -- Step 10. Apply writing skills to social media copy -- Appendix A. Drive organizational and personal success with better writing -- Appendix B. Master the text you write most often -- Appendix C. Commonly misused words and phrases.
"Good writing can launch a career. It has the power to break through clutter and capture readers' imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels--social media, instant messaging, blogs--we're writer more and faster than ever. With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to holding readers' attention. Writing instructor and coach Jack E. Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text; edit for grammar, tone, and excess words; and write for any workplace situation"--Back cover.
College of Arts and Sciences Bachelor of Arts in Communication
Text in English
1947308300 9781947308305
2017954650
Business writing.
HF5718.3 / .A67 2018
808.06665 Ap52 2018
