Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 9th ed. - xv, 784 p. : ill., map ; 24 cm.
Includes bibliographical references and indexes.
College of Business and Accountancy
9780071081252 (alk. paper) 0071081259
2007049708
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
658.802/C85
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 9th ed. - xv, 784 p. : ill., map ; 24 cm.
Includes bibliographical references and indexes.
College of Business and Accountancy
9780071081252 (alk. paper) 0071081259
2007049708
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
658.802/C85
