Maio, Gregory R.,
The psychology of attitudes & attitude change / Psychology of attitudes and attitude change Gregory R. Maio, Geoffrey Haddock & Bas Verplanken. - 3rd edition. - xiv, 384 pages : illustrations ; 23 cm
Previous edition: 2015.
Includes bibliographical references (pages [312]-374) and indexes.
PART I: Why Do Attitudes Matter? Chapter 1: What are Attitudes and How are They Measured? Chapter 2: The Three Witches of Attitude PART II: What Do Attitudes Do? Chapter 3: The Influence of Attitudes on Information Processing and Behavior Chapter 4: How Do Attitudes Influence Behavior? PART III: What Shapes Attitudes? Chapter 5: Cognitive Influences on Attitudes Chapter 6: Affective Influences on Attitudes Chapter 7: Behavioral Influences on Attitudes Chapter 8: Basic Principles in How Attitudes are Shaped PART IV: What More is There to Learn? Chapter 9: The Internal World Chapter 10: The External World Chapter 11: An Eye to the Future
A comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations. This textbook gives an overview of theoretical and research perspectives in the field of attitudes and persuasion in a simple, user friendly way. This third edition explores the scientific methods that are used to better understand attitudes and how they change, updated to reflect the flurry of research activity in this dynamic subject over the past few years. Providing the fundamental concepts for understanding attitudes, with a balanced consideration of all approaches, the book pulls together many diverse threads from research across the world
College of Arts and Sciences Bachelor of Science in Psychology
Text in English
9781526425843
2018938593
GBB8J6771 bnb
Attitude (Psychology)
Attitude change.
BF327 / .M35 2019
153.85 M28 / 2019
The psychology of attitudes & attitude change / Psychology of attitudes and attitude change Gregory R. Maio, Geoffrey Haddock & Bas Verplanken. - 3rd edition. - xiv, 384 pages : illustrations ; 23 cm
Previous edition: 2015.
Includes bibliographical references (pages [312]-374) and indexes.
PART I: Why Do Attitudes Matter? Chapter 1: What are Attitudes and How are They Measured? Chapter 2: The Three Witches of Attitude PART II: What Do Attitudes Do? Chapter 3: The Influence of Attitudes on Information Processing and Behavior Chapter 4: How Do Attitudes Influence Behavior? PART III: What Shapes Attitudes? Chapter 5: Cognitive Influences on Attitudes Chapter 6: Affective Influences on Attitudes Chapter 7: Behavioral Influences on Attitudes Chapter 8: Basic Principles in How Attitudes are Shaped PART IV: What More is There to Learn? Chapter 9: The Internal World Chapter 10: The External World Chapter 11: An Eye to the Future
A comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations. This textbook gives an overview of theoretical and research perspectives in the field of attitudes and persuasion in a simple, user friendly way. This third edition explores the scientific methods that are used to better understand attitudes and how they change, updated to reflect the flurry of research activity in this dynamic subject over the past few years. Providing the fundamental concepts for understanding attitudes, with a balanced consideration of all approaches, the book pulls together many diverse threads from research across the world
College of Arts and Sciences Bachelor of Science in Psychology
Text in English
9781526425843
2018938593
GBB8J6771 bnb
Attitude (Psychology)
Attitude change.
BF327 / .M35 2019
153.85 M28 / 2019
