Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - xvii, 893 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
College of Business and Accountancy
9812470522
2002002217
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2003
647.940688 K84 / 2003
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - xvii, 893 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
College of Business and Accountancy
9812470522
2002002217
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2003
647.940688 K84 / 2003