Image from Google Jackets

Mediated communication / edited by Philip M. Napoli.

Contributor(s): Series: Handbooks of communication science (HoCS) ; volume 7Publisher: Berlin, Germany ; Boston, Massachusetts, USA : De Gruyter, ©2018Description: xi, 683 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9783110478648
Subject(s): DDC classification:
  • 302.23 M46 2018 23
LOC classification:
  • P91.3 .M3914 2018
Contents:
Beginnings: origins of mediated communication research / Everette Dennis -- Media effects / Michael Elasmar -- Media usage / Sora Park -- Media technology adoption / John Carey -- Audience behavior / James G. Webster -- Audience reception / Kim Christian Schrøder -- Content creation / Jill Edy -- Media evolution / Carlos Scolari -- Network analysis / Matthew Weber -- Content analysis / Jim McNamara -- Ratings analysis / Thomas Ksiazek -- Surveys / Paul Lavrakas.
Summary: "Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on intellectual foundations, theoretical perspectives, methodological approaches, context, and contemporary issues, this volume is a valuable resource for media scholars and students"-- Provided by publisher.
Holdings
Item type Current library Collection Call number Status Barcode
Books Books College Library General Circulation Section GC GC 302.23 M46 2018 (Browse shelf(Opens below)) Available HNU001361

Includes bibliographical references and index.

Beginnings: origins of mediated communication research / Everette Dennis -- Media effects / Michael Elasmar -- Media usage / Sora Park -- Media technology adoption / John Carey -- Audience behavior / James G. Webster -- Audience reception / Kim Christian Schrøder -- Content creation / Jill Edy -- Media evolution / Carlos Scolari -- Network analysis / Matthew Weber -- Content analysis / Jim McNamara -- Ratings analysis / Thomas Ksiazek -- Surveys / Paul Lavrakas.

"Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on intellectual foundations, theoretical perspectives, methodological approaches, context, and contemporary issues, this volume is a valuable resource for media scholars and students"-- Provided by publisher.

CAS Bachelor of Arts in Communication

Text in English

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
Close