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Inside campaigns : elections through the eyes of political professionals / William J. Feltus, Washington Media Scholars Foundation, Kenneth M. Goldstein, University of San Francisco, Matthew Dallek, George Washington University.

By: Contributor(s): Publisher: Washington, DC, USA : CQ Press, an Imprint of SAGE Publications, Inc., ©2019Edition: Second EditionDescription: xviii, 347 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781544316741 (Paperback : acidfree paper)
Subject(s): DDC classification:
  • 324.70973 F34 2019 23
LOC classification:
  • JK2281 .F45 2019
Partial contents:
Preface -- Acknowledgments -- List of Tables, Figures, and Boxes -- 1. Losing and winning: The craft and science of political campaigns -- 2. Political math -- 3. Political historian and data scientist: Charting a path to victory through information and analysis -- 4. Entrepreneur and chief financial officer: Launching and sustaining the campaign -- 5. Team builder: Embracing the personal side of politics -- 6. Ideologist and policy wonk: Standing for something -- 7. Marketing maven: Reaching the campaign's target voter audiences -- 8. Producer and stage manager: Creating and presenting the campaign's messages -- 9. Spinmeister: Navigating the news landscape -- 10. Field general: Waging the war on the ground -- 11. Strategy enforcer and team builder: Keeping a day-to-day focus on the long-term path to victory -- 12. Candidate caretaker and confidant: Handling details and building trust.
Holdings
Item type Current library Collection Call number Status Barcode
Books Books College Library General Circulation Section GC GC 324.70973 F34 2019 (Browse shelf(Opens below)) Available HNU001130

Previous edition: 2017.

Includes index.

Preface -- Acknowledgments -- List of Tables, Figures, and Boxes -- 1. Losing and winning: The craft and science of political campaigns -- 2. Political math -- 3. Political historian and data scientist: Charting a path to victory through information and analysis -- 4. Entrepreneur and chief financial officer: Launching and sustaining the campaign -- 5. Team builder: Embracing the personal side of politics -- 6. Ideologist and policy wonk: Standing for something -- 7. Marketing maven: Reaching the campaign's target voter audiences -- 8. Producer and stage manager: Creating and presenting the campaign's messages -- 9. Spinmeister: Navigating the news landscape -- 10. Field general: Waging the war on the ground -- 11. Strategy enforcer and team builder: Keeping a day-to-day focus on the long-term path to victory -- 12. Candidate caretaker and confidant: Handling details and building trust.

CAS Bachelor of Arts in Political Science

Text in English

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