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Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.

By: Contributor(s): Australia ; United Kingdom : Cengage Learning, c2013Edition: 2nd ed., International edDescription: xxx, 689 p. : ill. ; 28 cmISBN:
  • 9781133191025 (pbk.) :
  • 1133191029 (pbk.) :
Subject(s): DDC classification:
  • 23 658.83/F32
Other classification:
  • CBA
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Includes bibliographical references and indexes.

College of Business and Accountancy

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