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Encyclopedia of journalism and mass communication / edited by Anil Kumar Rai.

Contributor(s): Burlington, ON, Canada : Society Publishing, 2023Description: xxiv, 358 pages : illustrations (chiefly colour) ; 24 cmISBN:
  • 9781774695326
Subject(s): DDC classification:
  • 23 070.403 En19 2023
Contents:
Chapter 1 Media and Social Image Chapter 2 Women in Journalism and Media Chapter 3 Journalism and Business Chapter 4 Dangers of Investigative Journalism Chapter 5 Role of Society and Culture in Film Chapter 6 Propaganda in Media Chapter 7 Privacy and Confidentiality in Journalism Chapter 8 The Importance of Advertising on Media Chapter 9 The Future of Journalism Chapter 10 Training Personnel in Mass Media : both Print and Electronic Media Markets Chapter 11 Monitoring and Conducting Research in Communication, Media, and Information Technology Chapter 12 Updating Media Personnel on Current Trends in Technological Development Chapter 13 Partnering with Media Houses to Coproduce Professional Programs Chapter 14 Journalism Ethics: Good News versus Bad News Chapter 15 Audio-Visual Communication
Summary: This volume traces the historical development of print, broadcasting, public relations, and advertising and their impact on society, while examining the rapid growth and development of the Internet. It introduces readers to inventors, patents, copyright regulations, screenplay formats, national media regulation laws, and careers in the media industry. At the same time, the course explores how the media reflects and inspires cultural, political and ethical norms, with an emphasis on different storytelling techniques based on audience and communication style. The volume also explores the role of mass media in creating for audiences. The purpose of this volume is to introduce the reader to the principles, concepts, policies and practices of the mass media industry (broadcast, internet, print, and digital communications) and related advertising and public relations industries. Regulations, global impacts and changes are also discussed
Holdings
Item type Current library Collection Call number Status Barcode
General Reference General Reference College Library General Reference Section GC GRef 070.403 En19 2023 (Browse shelf(Opens below)) Not for loan HNU005743

Includes bibliographical references and index.

Chapter 1 Media and Social Image
Chapter 2 Women in Journalism and Media
Chapter 3 Journalism and Business
Chapter 4 Dangers of Investigative Journalism
Chapter 5 Role of Society and Culture in Film
Chapter 6 Propaganda in Media
Chapter 7 Privacy and Confidentiality in Journalism
Chapter 8 The Importance of Advertising on Media
Chapter 9 The Future of Journalism
Chapter 10 Training Personnel in Mass Media : both Print and Electronic Media Markets
Chapter 11 Monitoring and Conducting Research in Communication, Media, and Information Technology
Chapter 12 Updating Media Personnel on Current Trends in Technological Development
Chapter 13 Partnering with Media Houses to Coproduce Professional Programs
Chapter 14 Journalism Ethics: Good News versus Bad News
Chapter 15 Audio-Visual Communication

This volume traces the historical development of print, broadcasting, public relations, and advertising and their impact on society, while examining the rapid growth and development of the Internet. It introduces readers to inventors, patents, copyright regulations, screenplay formats, national media regulation laws, and careers in the media industry. At the same time, the course explores how the media reflects and inspires cultural, political and ethical norms, with an emphasis on different storytelling techniques based on audience and communication style. The volume also explores the role of mass media in creating for audiences. The purpose of this volume is to introduce the reader to the principles, concepts, policies and practices of the mass media industry (broadcast, internet, print, and digital communications) and related advertising and public relations industries. Regulations, global impacts and changes are also discussed

CAS Bachelor of Arts in Communication

English

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