Includes bibliographical references and index.

Introduction to Purposive Communication
Elements of Effective Communication
The Role of Audience Analysis
Message Development and Organization
Persuasive Communication
Interpersonal Communication
Group and Team communication
Business Communication
Ethical and Responsible Communication

"Purposive Communication" goes beyond being a mere guide; it is a comprehensive exploration of the intricate art and science art and science of effective communication. Tailored for both seasoned professionals and novices, the book provides practical techniques while fostering a profound understanding of the principles underpinning successful communication. It stands out by embracing a holistic approach that delves into the psychology of communication., considering how human behavior, emotions, and cultural nuances shape message delivery and interpretation. The book emphasizes the importance of audience analysis and adapting messages for diverse groups, facilitating meaningful connections. Recognizing the impact of digital communication, it explores ethical considerations in the era of social media, where messages can rapidly propagate. Real-world examples and case studies enrich the text, bringing the principles of purposive communication to life, making them relatable and actionable. In essence, "Purposive Communication" is a valuable resource that not only enhances communication skills but also instill deeper appreciation for the profound significance of communication in both personal and professional spheres, offering guidance for becoming a skilled, ethical, and purposeful communicator in our interconnected world.

CAS Bachelor of Arts in Communication

In English